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面对高速增长的市场 帅康强势打造集成厨电业务

发布于:2018-10-30 16:14

2017年集成灶市场迎来爆发,面对高速增长的市场,越来越多的家电巨头加入集成灶行业,帅康便是其中最坚决的一个。
 
In 2017, the integrated cooker market ushered in an outbreak, in the face of high-speed growth of the market, more and more household appliances giants to join the integrated cooker industry, Shuai Kang is one of the most resolute.
 
 
 
7月13日,由中国五金制品协会与中怡康时代联合组织的中国集成灶行业考察团来到浙江余姚,走访集成灶行业新锐——专业厨电企业帅康。至此,本次集成灶行业考察活动正式收官。
 
On July 13, a delegation from China Metal Products Association and China Yikang Times came to Yuyao, Zhejiang Province to visit Shuaikang, a professional kitchen and electric enterprise, which is the cutting edge of the industry. At this point, the integrated kitchen industry inspection activities officially ended.
 
 
 
帅康强势杀入集成灶领域
 
Sacon is strong in the field of integrated cooker
 
 
 
自2003年产品问世以来,集成灶在我国经过十多年的蛰伏与培育,最终在2017年迎来市场爆发。据中怡康数据显示,2017年我国集成灶市场销量规模达到150万台左右,销售额规模突破百亿。
 
Since the advent of products in 2003, integrated cooker in China after more than ten years of dormancy and cultivation, and eventually ushered in the outbreak of the market in 2017. According to Zhongyikang data, in 2017 China's integrated kitchen market sales reached about 1.5 million units, sales scale exceeded 10 billion.
 
 
 
 
 
业界普遍预计,2018年集成灶市场还将保持接近50%的高速增长,集成灶品类的增长潜力巨大。
 
The industry generally expects that the integrated stove market will maintain a high growth rate of nearly 50% in 2018, and the growth potential of integrated stove category is huge.
 
 
 
对于集成灶产品,帅康早在2009年便已涉足,帅康是国内首家进入集成灶领域的专业厨电生产企业。
 
For integrated kitchen products, Shuaikang has been involved as early as 2009, Shuaikang is the first professional kitchen power production enterprise to enter the field of integrated kitchen.
 
 
 
在浙江帅康集成厨电公司副总经理兼厨电营销公司总经理杨兵看来,集成灶并没有跳出厨房电器的本质属性,核心功能都是现有厨房电器的功能。帅康具有35年的厨电研发历史,作为一家老牌的专业厨电企业,具有相当多的技术沉淀,而集成灶又是多技术综合体,因此帅康进入集成灶从技术层面上是很有优势的。
 
In the view of Yang Bing, vice president and general manager of Zhejiang Shuaikang Integrated Kitchen Electricity Company, integrated stove does not jump out of the essential attributes of kitchen electrical appliances, the core functions are the functions of existing kitchen electrical appliances. Shuaikang has 35 years of research and development history of kitchen electricity. As an old professional kitchen electricity enterprise, Shuaikang has a considerable amount of technical precipitation, and the integrated cooker is a multi-technology complex, so Shuaikang enters the integrated cooker from the technical level is very advantageous.
 
 
 
今年2月,帅康正式组建集成灶业务团队。在今年3月的2018年中国家电及消费电子博览会(AWE2018)上,帅康“1秒除油烟”的F系列快吸集成灶新品正式亮相,这款产品采用其自主研发的五防电机,结合其涡轮增压技术,可瞬间产生每小时1020立方米大风量的吸力,能够迅速排除油烟,这款产品还将吸油烟机、燃气灶、电蒸炉多种功能集于一体。
 
In February of this year, Sacon officially formed an integrated cooking business team. At the China Home Appliances and Consumer Electronics Exposition (AWE2018) in March this year, Shuaikang's "1 second oil smoke removal" F-series fast-smoking integrated stove was officially unveiled. This product uses its self-developed five-proof motor, combined with its turbocharging technology, can instantly generate 1020 cubic meters per hour of high wind suction, can quickly exhaust. In addition to lampblack, this product also integrates various functions of hood, gas cooker and electric cooker.
 
 
 
据杨兵介绍,短短的三个月时间内,帅康集成灶迅速占据市场,以破竹之势扩张版图,目前在全国已签约近200家经销商。此外,帅康还与国美、苏宁等家电连锁达成协议,帅康集成灶进驻150家KA门店。
 
According to Yang Bing, in a short period of three months, Shuai Kang integrated stove quickly occupied the market, to break the bamboo trend to expand the territory, has signed nearly 200 dealers in the country. In addition, Shuaikang also reached an agreement with the United States, Suning and other home appliances chain, Shuaikang integrated kitchen into 150 KA stores.
 
 
 
三年再造帅康
 
Three years to rebuild Sacon
 
 
 
在帅康总部,楼顶“帅康集成灶”的字样格外显眼,这既体现了帅康对集成灶业务的重视,同时也彰显了帅康做大做强集成灶业务的决心。
 
In Shuikang headquarters, the words "Shuikang integrated stove" on the roof are particularly conspicuous, which not only reflects Shuikang's emphasis on integrated stove business, but also highlights Shuikang's determination to expand and strengthen integrated stove business.
 
 
 
浙江帅康电气股份有限公司副总裁兼集成厨电公司副总经理杜泉表示,集成灶是未来厨电发展的趋势,也是帅康重点发展的新品类。帅康将坚持双擎驱动战略,让集成厨电和传统厨电齐发展,争取在3年内通过集成厨电再造一个新帅康。
 
Du Quan, vice president of Zhejiang Shuaikang Electric Co., Ltd. and vice president of integrated kitchen electric company, said that integrated cooker is the future trend of kitchen electric development, and is also a new type of Shuaikang key development. Shuaikang will adhere to the dual engine drive strategy, so that integrated kitchen electricity and traditional kitchen electricity development, strive to create a new Shuaikang through integrated kitchen electricity within three years.
 
 
 
为此,今年6月,帅康在集成灶业务团队的基础上,正式成立帅康集成厨电公司。帅康对集成厨电公司加大资金与技术支持,将集成灶作为企业发展的重点,并不断延伸其他集成厨电品类,将集成厨电打造成帅康新的增长点。
 
To this end, in June this year, Shuikang in the integrated kitchen business team on the basis of the formal establishment of Shuikang integrated kitchen power company. Shuaikang will increase the funds and technical support for the integrated kitchen power company, take the integrated kitchen as the focus of enterprise development, and continue to extend other integrated kitchen power products, and make the integrated kitchen power into a new growth point of Shuaikang.
 
 
 
杨兵表示,帅康集成灶的产品定位是一线高端品牌,而帅康集成厨电将被打造成高端集成厨电定制专家。他说,帅康集成厨电公司可以整合帅康现有渠道资源以及母公司日出东方的渠道资源,以实现快速扩张。
 
Yang Bing said that Shuikang integrated kitchen stove product positioning is a high-end brand, and Shuikang integrated kitchen electricity will be built into high-end integrated kitchen electricity customization experts. Shuikang Integrated Kitchen and Electric Company can integrate Shuikang's existing channel resources and parent company Sunrise Oriental channel resources to achieve rapid expansion, he said.
 
 
 
据悉,目前帅康正在分步骤实施集成厨电产能扩张计划,生产项目一期工程正在建设中,预计将于今年8月投产,一期工程设计产能为5万台;二期工程设计产能为20万台,将于2019年启动,预计当年可投产;三期工程建设项目则在筹备中。
 
It is reported that Shuaikang is implementing the integrated kitchen power capacity expansion plan step by step. The first phase of the production project is under construction and is expected to be put into production in August this year. The first phase of the project will have a design capacity of 50,000 units. The second phase of the project will have a design capacity of 200,000 units and will be launched in 2019. It is expected that the third phase of the project will be put into production in preparation. In preparation.
 
 
 
目前,集成灶行业主流企业均采用扁平化到县一级专卖店的模式,主流渠道集中在传统的家居建材市场。杨兵表示,帅康在遵循行业传统规则的同时,还将积极开拓更加多元化的渠道。帅康集成厨电正在搭建全渠道线上线下打通的新零售模式,一二线城市主打O2O体验中心,通过树立形象和引流,再通过主流的KA、建材、专卖店、电商、橱柜进行全渠道的覆盖。
 
At present, the integrated cooker industry mainstream enterprises are flat to county-level monopoly store model, the mainstream channel concentrated in the traditional home building materials market. Yang Bing said that Shuai Kang will actively explore more diversified channels while following the traditional rules of the industry. Shuaikang integrated kitchen and electricity is building a new retail model of all-channel online and offline access. The first and second-tier cities play the leading role in the O2 O experience center. By establishing the image and drainage, it covers the whole channel through the mainstream KA, building materials, monopoly stores, e-commerce and cabinets.
 
 
 
随着众多企业纷纷抢滩集成灶市场,集成灶行业呈现出百花齐放的态势。与此同时,一些自身并不具备相应能力的企业的进入,使得集成灶行业呈现出企业素质参差不齐、产品同质化等不利于行业发展的问题。
 
As many enterprises have stepped up the market of integrated cooker, the integrated kitchen industry is showing a trend of letting flowers bloom. At the same time, the entry of some enterprises which do not have the corresponding ability makes the integrated cooker industry present the problems of uneven enterprise quality and product homogeneity which are not conducive to the development of the industry.
 
 
 
对此,杜泉表示,“想要破局市场,抓产品、提品质、技术创新是关键点。”帅康在以持续的技术创新深耕集成灶市场的同时,愿意与行业一起,全面引导行业健康有序发展。
 
In this regard, Du Quan said, "to break the market, grasp the product, improve quality, technological innovation is the key point." Shuaikang is willing to work with the industry to guide the healthy and orderly development of the industry in an all-round way while continuing technological innovation and deepening the cultivation of integrated stove market.

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